Miranda R. Johnson

Twenty-five years of building things that hold.

Construction. Trucking. Technology. I have built companies in rooms where nobody expected me, and now I build the platform and the classroom for the entrepreneurs coming up behind me.

St. Petersburg, Florida Est. 2001
Miranda R. Johnson, CEO of MiRAjO Collective, seated portrait in St. Petersburg, Florida

Authenticity is the new Blue Check.

The thing I keep coming back to
Miranda R. Johnson, entrepreneur and author, photographed in St. Petersburg, Florida in 2026
St. Petersburg, 2026
The Long Version

Every business taught me what the next one would need.

I started my first business at twelve. My first licensed one at twenty. Everything since has been some version of the same work: look at what is broken, build the system that fixes it, then teach somebody else how to run it.

The first company was construction. Seven years subcontracting for national builders, DR Horton, Ryland Homes, America's Home Best, learning what it costs to be the only woman on a job site and to still be the one they call back. Then trucking, fifteen years and two companies, one of them built specifically to put women behind the wheel, twenty trucks running nationwide. Between the two industries I built roughly $9.5 million in combined revenue before MiRAjO ever existed.

Technology came into every one of those businesses before it was fashionable to say so. That is still the through line. Today I mentor and facilitate at BŪP Innovation, sitting with founders at hackathons who are building the thing they cannot yet explain to anybody else. And financial education has run underneath all of it, teaching business owners the practical version of what most people are charged a fortune to learn badly.

I am eighteen years into my second marriage, flaws and all, which is precisely why I built a course for couples in business together. I am the mother of five daughters, two still at home, and a grandmother to one. I hold a Florida real estate broker license and an active Commercial CDL-A, because I have never been interested in talking about work I have not done.

I built MiRAjO Collective in 2023 without knowing exactly what it would become. It found its shape by my being in the rooms that needed it: Women Impact Network, Tampa Business Club, the Tampa Bay Latin Chamber. Two books later, and a set of courses built on the frameworks I actually live by, the work is the same as it was on the first job site. Build something that holds.

25+
Years in business
since 2001
$9.5M
Revenue built across
three industries
20
Trucks running
nationwide
2
Books published
and counting
Seedtime and Harvest
If no seeds are planted, no harvest is expected.

One of the two frameworks I teach, alongside The Pain Principle. Neither one is complicated. Both of them are unforgiving if you skip the work.

Miranda R. Johnson, who teaches the Seedtime and Harvest and Pain Principle frameworks
Where the work lives

Rooms I am accountable to.

Six organizations, one thesis: the entrepreneurs already have what they need. Somebody has to show them how to use it.

Chief Executive Officer
Co-Owner
Women Impact Network
Chief Operating Officer
Tampa Business Club
Events Chair
Tampa Bay Latin Chamber of Commerce
Mentor and Facilitator
BŪP Innovation
Volunteer
Think Big for Kids
MiRAjO Collective Women Impact Network Tampa Business Club Tampa Bay Latin Chamber of Commerce BŪP Innovation Think Big for Kids
Licensed

Florida Real Estate Broker. Active Commercial CDL-A.

Teaching

The Pain Principle and Seedtime and Harvest, for entrepreneurs and business owners of every kind.

Based

St. Petersburg, Florida. Working across the Tampa Bay region and beyond.

Author

Two books, both written the hard way.

The Pain Principle, a book by Miranda R. Johnson

The Pain Principle

Embracing Self-Inflicted Pain to Break Free

The five-stage framework I have been living since I was sixteen years old, on turning pain into direction instead of letting it decide who you become.

Read it on Amazon
LeadLoud, a book by Miranda R. Johnson

LeadLoud

11 Commandments for Next-Gen Leaders

For entrepreneurs building teams and businesses in a louder, faster, less forgiving world. Take what resonates and adapt the rest.

Read it on Amazon

“My road has been more like potholes, construction signs, and GPS saying recalculating every few exits.”

Miranda R. Johnson, interviewed in VoyageTampa
Featured in Voyage Tampa Voyage Houston Plastiq Magazine
Reach me

Let's connect.

LinkedIn is where I actually live. Email works too, and I read it myself.

© 2026 Miranda R. Johnson

St. Petersburg, Florida